NEWS & EVENT

Unveiling the Middle East’s Most Glamorous Dealership

Last Updated 28.05.2007

The Behbehani Brothers have today unveiled both their new showroom in Sitra, Bahrain to the Bahraini public in a remarkable evening for the company. The event, attended by many a host of VIPs and media, was a fitting first night for the most technologically advanced and glamorous car dealership in the region.

The Behbehani Brothers prestigious new showroom will provide a home for the Porsche Centre Bahrain as well as for the Volkswagen, Chrysler, Jeep and Dodge brands under the Behbehani Brothers’ care. The sumptuous new BD12 million (€25 million/£17 million) showroom is the most expensive and impressive ever built in the Middle East and located in Sitra, a stone’s throw away from Bahrain’s capital city Manama.

The launch, developed in conjunction with KHP Middle East, delivered a spectacular programme befitting the occasion. Upon arrival guests enjoyed the Behbehani Brothers’ hospitality while awaiting the unveiling as the entire dealership was shrouded with drapes onto which a range of striking images of the Behbehani Brothers’ business and the brands on sale within were projected. Then the drapes fell away to reveal the showroom amid fountains of confetti.

"In terms of the investment made and the brands we represent, we needed to have an event that left an indelible mark of premium quality on our guests and the attendant media,” We are extremely proud of this impressive facility that will set new standards in customer service, so creating a suitably spectacular opening was an extremely important moment for everyone involved.”

Not only was the opening an entertaining and artistic experience, but the practical nature of the dealership was underlined to customers attending the event in Porsche, Volkswagen, Chrysler, Jeep and Dodge products as their cars were treated to a special service in the standard-setting maintenance area of the facility.

As a preview of the standards of service that will now be available to customers through the new dealership, the lubricants, tyres, air conditioning and other key maintenance areas were all given a thorough once-over by the Behbehani team. "To have so many of our valued customers here, and to be able to show them that our new facilities give us the capacity to work thoroughly, quickly on a high number of cars at any time was invaluable,”

BEHBEHANI BROTHERS W.L.L

P.O. Box 168, Manama, Kingdom of Bahrain
792 Sh. Jaber Al Sabah Highway, 611 Al Hamriya, Sitra
Other Locations

Contact Information

Switchboard: 17-45 99 55 | Fax: 17-45 66 55
Sales: 17-45 99 50/53/54
Service: 17-45 99 51/58